Authentic & Noize Jeans join hands for Jones New York

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Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, and Noize Jeans, a leading manufacturer of sustainable denim, have announced a new long-term partnership for Jones New York. Through the partnership, Noize Jeans will design, produce, and distribute men’s bottoms, jackets, and denim for the brand.

The new assortment is planned to roll out across key department stores, specialty retailers, and online in North America starting in fall 2023, Authentic and Noize Jeans said in a joint press release.

The new collection is inspired by Jones New York’s classic aesthetic. The apparel is designed with movement in mind, delivering comfort and style to Jones New York’s growing audience. The men’s assortment will feature fabrics that are built to last, with modern fits that will stand the test of time.

Authentic Brands has partnered with Noize Jeans to design, produce, and distribute men’s bottoms, jackets, and denim for the Jones New York brand.
The new collection will be available from fall 2023, featuring classic aesthetic designs with modern fits and durable fabrics.
The collaboration aims to expand Jones New York’s men’s apparel offerings.

“Noize Jeans’ expertise in the jeans space is second to none, and we are pleased to partner with them on the expansion of Jones New York’s men’s apparel offerings with uniquely designed lifestyle apparel products,” said Joseph N Zarro, executive vice president of Luxe and Classic Brands.

“We are thrilled to partner with Authentic to develop Jones New York premium sportswear collections for men,” said Shabbir Petiwala, president of Noize Jeans. “Noize Jeans has a history of over two decades of designing, producing, and executing sustainable top-quality fashion globally. We look forward to expanding our business with the Jones New York brand and driving long term success at retail.”

Fibre2Fashion News Desk (NB)

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