BA Euroflyer Expands Inflight F&B Options

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(27/04/23)
 
BA Euroflyer, British Airways’ Gatwick-based
short-haul subsidiary, has expanded the options available for
customers to purchase during the flight in Euro Traveller (economy
class) and launched new
seasonal menus in Club Europe (business class).

Customers were previously only able to
pre-order fresh food, or purchase ambient snacks during their
journey.

Thanks to BA’s partnership with Tourvest, new
options now include fresh Tom Kerridge
Chicken Coronation sandwiches and Sweet & Spicy Falafel wraps,
which can be bought on board without pre-ordering. Customers can
pair the new menu items with Jimmy’s Iced Coffee or Punchy soft
drinks.

British Airways A320 reg: G-TTNP. Picture by Steven Howard of TravelNewsAsia.com

Customers
travelling in Club Europe can enjoy complimentary drinks and a
full meal service as part of their ticket. Seasonal dishes on the
airline’s lunch or dinner menu this month include lemon pepper
roasted chicken salad, wild mushroom risotto or a chickpea and
curried coconut salad. Customers travelling first thing in the
morning can enjoy a traditional English breakfast, cheese omelette
or a charcuterie board. The airline also offers afternoon tea,
with a wide range of finger sandwiches and sweet treats for
customers to enjoy.

“We know that some customers
want to order items in the moment, so we are delighted to give
Euro Traveller customers the option to not only to pre-purchase,
but to also order fresh food during the flight,” said Tom Stoddart, Chief Executive Officer
of BA Euroflyer and Cityflyer. “For those
travelling in Club Europe, we have a number of delicious
complimentary dishes and drinks for them to select from. We want
to set ourselves apart from other carriers at Gatwick. We are the
only airline to offer a business class product on every flight and
a loyalty programme, coupled with our competitive fares, we have
something to suit all holidaymakers.”

British Airways’
customers travelling on some of the airline’s longer short-haul
flights from Heathrow, in addition to the current retail offering,
will also soon be able to purchase fresh produce during their
flight, in addition to the current pre-purchase fresh food option
that is available.

The airline plans to start rolling this out
across the short-haul network on flights over three hours from the
end of April, with other selected routes to follow in the coming
months.

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