GloRilla is the star of a new fashion campaign.
The Memphis rapper stands as the face of the collaborative effort between PrettyLittleThing and Kappa. With 31 individual pieces, the capsule includes utility cargo co-ords, branded tracksuits, varsity dresses, corset tops, body suits, and more. Designed with a neutral stone, khaki, and white color palette, the collection is spiced up with red and yellow details. According to a press release, PLT X Kappa aims to capture the 1990s cool-girl era and is inspired by vintage sportswear with a street-styler twist.
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“I am so excited to be fronting this campaign with PrettyLittleThing and Kappa,” expressed the 23-year-old CMG representative. “We had such an incredible time with the team shooting out in Joshua Tree and this collab felt so on brand for me. Streetwear is my everyday aesthetic, and I love the fact you can style these pieces between day and evening.”
Dre Hayes, President of Kappa USA added “I am excited for the launch of this project with PrettyLittleThing. Although we are a heritage sportswear brand, Kappa embodies the spirit of youth culture and PrettyLittleThing is a perfect partner to share this vision.”
Also speaking on the collection PrettyLittleThing’s Marketing Director Nicki Capstick explained, “We’re so excited to launch this collaboration with such an iconic lifestyle brand such as Kappa. Staying true to what Kappa is known for to pay homage to its roots whilst still resonating with even our youngest customers was super important to us when it came to designing this collection. We hope merging the typical sportswear feel that is Kappa’s legacy with a ‘going out’ edge will bring a fresh take that is wearable to all this summer.”
The PLT X Kappa collection is available in US sizes 0-26. Prices range from $20- $78 per item. View GloRilla in the PrettyLittleThing X Kappa collaboration below and shop the collection on the official website.