Liverpool Home to IHG’s First Vignette Collection Hotel in U.K.

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(24/04/23)
 IHG has signed a deal to open the first Vignette
Collection hotel in the UK.

The Halyard at Ropewalks Liverpool, a
Vignette Collection hotel, will open later this year under a franchise
agreement with Molo Hotels and will be operated by Lighthouse
Hotel Management.

The 133-key hotel, set in the historic Ropewalks
district of central Liverpool, will feature a restaurant, gym,
conferencing facilities and a rooftop terrace.

“I’m so excited to be opening the first Vignette Collection
hotel in the UK,” said Ross Morrow, Managing Director, Molo Hotels.
“We see a gap in the market to deliver luxury
stays in Liverpool and we’re excited to partner with IHG Hotels &
Resorts to deliver an one of a kind hotel that celebrates the
history of such an important city. Liverpool is a thriving market
with growing demand and IHG’s enterprise system will allow us to
better serve guests at The Halyard at Ropewalks Liverpool,
Vignette Collection from later this year.”

Liverpool continues to grow as a destination for
domestic and international travellers as the UK Government’s
Levelling Up Fund invests in key cities across the nations.

The
growing presence of international events, such as Eurovision 2023,
alongside the growing demand for UK staycations following the
pandemic, make destinations like Liverpool increasingly popular
with leisure and business guests alike.

“We’re thrilled that the first Vignette Collection hotel in the UK
will be opening in Liverpool this year,” said Chris Brown,
Director of Marketing Liverpool. “The passion the brand has
for responsibility and community, alongside the brilliant
facilities the hotel will bring will make it a great addition to
the Ropewalks district of the city. With Liverpool attracting a
growing number of international and domestic visitors alongside
the ever popular city region offer, we’re delighted to see new
properties arriving in Liverpool to help further boost our visitor
economy, create new jobs and provide a wonderful visitor welcome.”

The signing of a luxury Vignette
Collection property in Liverpool will create 71 jobs and help to further
boost the local economy as guests explore and spend in local
businesses.

“We’re thrilled to be bringing
Vignette Collection to the UK,” said Willemijn Geels, VP
Development – Europe, IHG Hotels & Resorts. “Vignette Collection gives strategic
partners and owners, like Molo Hotels, the opportunity to retain
their distinctive hotel identity, while benefitting from IHG’s
global scale, Luxury & Lifestyle expertise, and powerful IHG One
Rewards loyalty programme. The brand has shown incredible success
across the globe in its first year, with 14 hotels signed or
opened, which speaks volumes to its emphasis on delivering
one-of-a-kind stays and memorable moments alongside a commitment
to more responsible travel. Liverpool’s popularity continues to
grow as a hub of culture and I’m confident the luxury offering of
Vignette Collection will bring a new offering to the city.”

The signing of The Halyard at Ropewalks Liverpool,
Vignette Collection follows a number of signings for the brand
across Europe, including in Reit im Winkl, Germany and Budapest,
Hungary, as well as the opening of the first European Vignette Collection
hotel in Porto, Portugal.

More than 100 properties globally are
anticipated to join Vignette Collection over the next 10 years.

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