Marriott Completes Acquisition of City Express Hotel Brand

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(02/05/23)
 Marriott has completed its acquisition of the
City Express brand portfolio from Hoteles City Express.

The deal marks Marriott’s entry into the
affordable midscale segment with City Express by Marriott becoming
the group’s 31st brand.

The City Express brand portfolio consists of five
sub-brands: City Express, City Express Plus, City Express Suites,
City Express Junior, and City Centro.

In the coming months, the
City Premios loyalty program is expected to be retired as it is
integrated into the Marriott Bonvoy platform.

“We are thrilled to expand our portfolio into the
fast-growing affordable midscale segment,” said Leeny Oberg, Chief
Financial Officer and Executive Vice President, Development,
Marriott International. “Our goal is to be everywhere our guests
want us to be, with the right property in the right location at
the right price point. The City Express brand acquisition is an
important first step as we enter this attractive segment, allowing
us to provide a wider range of choices to our guests, as well as
more growth opportunities for our owners and franchisees.”

Marriott has a strong track record of growing
regional brands, and a successful history of leveraging the
company’s global development engine and revenue systems to expand
into new markets.

“With this brand acquisition, we have
significantly grown our presence in the Caribbean and Latin
America, particularly in secondary and tertiary markets, making us
the largest hotel company in the region,” said Brian King,
President, Caribbean and Latin America (CALA), Marriott
International. “We see meaningful opportunity to further expand
the City Express brand in the CALA region as well as in other
locations.”

The existing City Express hotel portfolio,
consisting of approximately 150 properties, is now part of
Marriott’s franchise system.

The properties include urban,
suburban and extended stay offerings in Mexico, Costa Rica,
Colombia and Chile, and enjoy exceptional brand recognition among
Latin American travelers.

The transaction has increased Marriott’s
presence in the CALA region by approximately 45 percent, to over
480 properties across 37 countries.

“The opportunity this transaction represents for
our customers and City Premios and Marriott Bonvoy members is
significant,” said Diana Plazas, Chief Sales and Marketing
Officer, CALA, Marriott International. “But what is equally
exciting is the opportunity to introduce new customers to our
broader portfolio of brands through City Express offerings. We
look forward to welcoming new guests to the entire Marriott Bonvoy
portfolio.”

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