Meet NewJeans, K-Pop Girl Group That Broke BTS’ Guinness World Record

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Since their debut on July 21 with “Attention,” the quintet has been receiving endless attention from all four corners of the globe.

HYEIN, HAERIN, HANNI, MINJI and DANIELLE of K-pop group NewJeans attend the photocall for MUSINSA Pop-up Store Opening Ceremony on April 6, 2023 in Tokyo, Japan

K-pop group NewJeans at the MUSINSA pop-up store opening ceremony.

Jun Sato/Getty Images

NewJeans is the latest K-pop girl group to break the Guinness World Record for “Fastest K-pop act to reach 1 billion streams on Spotify.” They pulled it off in 219 days, unseating BTS, the band that pulled off the same with Jungkook in 409 days.

With just seven songs in their discography, they have gone viral multiple times on TikTok, where the hashtag #NewJeans has racked up over 13.4 billion views.

A few of their songs, namely “OMG,” “Hype Boy,” and “Ditto,” have been used in over a million TikTok videos combined. 

Despite being less than one year old, the group has also been clinching brand deals left, right, and center — each member is currently a brand ambassador of at least one luxury brand.

NewJeans is under a South Korean record label ADOR, which was launched as an independent label by HYBE, the company that houses the K-pop superhit BTS.

All five members of the group are younger than 20, the oldest being 19 and the youngest just 15.

Meet the members of NewJeans — Minji, Hanni, Danielle, Haerin, and Hyein.

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