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Can a National Marketing Campaign Change the Souring Conversation About College?

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Higher ed has an image problem.Everyone is eyeing the same surveys and headlines with gritted teeth: the Gallup and Pew polls showing declining...
Education

Americans’ Confidence in Higher Ed Drops Sharply

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Public confidence in higher education’s ability to lead America in a positive direction has sunk steeply in recent years, falling 14 percentage points...
Education

After a Professor’s Scrutiny, ‘U.S. News’ Pulls Columbia University’s No. 2 Ranking

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U.S. News & World Report has removed Columbia University’s National Universities ranking after the institution “failed to respond to multiple” requests from the...
Education

Columbia U. Won’t Submit Data to ‘U.S. News’ Rankings After Professor Alleged False Information

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Columbia University will not submit data to U.S. News & World Report for the next edition of its college rankings, the provost announced...
Education

Are Coke and Pepsi Campuses Bad for Public Health?

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At the University of Florida, all Pepsi drinks must be served in Pepsi-approved cups, which are usually branded, although plain glasses are OK...
Education

‘Whose Brilliant Idea Was This?’: How Ohio State Successfully Trademarked the Word ‘THE’

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“So, whose brilliant idea was this? And how much $$$ did we think it would bring?,” read an email from an Ohio State...
Education

At Arizona State, a Town-Gown Squabble With a Twist

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Inside an Arizona State University apartment building on a recent Friday afternoon, the sounds of piano, bassoon, and guitar filled an event room,...
Education

Some Colleges Pay for Space on a Classic Game. It Ain’t Monopoly Money.

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After paying a mark-up of 70 times the list price for a small square of property, it’s safe to say that no one...
Education

Congress Should Scrutinize Higher Ed’s Use of Predictive Analytics, Watchdog Says

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They’re the invisible infrastructure that colleges and universities rely on to target prospective students for recruitment, to build financial-aid offers, and to monitor...
Education

What the Fight Between a Horse and a Cow Reveals About How Students See Their University

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It all started when Mick Hashimoto arrived at the University of California at Davis for freshman orientation and smelled cows.Hailing from a bustling...
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