Saturday, August 13, 2022

The Download: Facebook’s misleading cancer ads, and hacking’s next era

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The ad reads like an offer of salvation: Cancer kills many people. But there is hope in Apatone, a proprietary vitamin C–based mixture, that is “KILLING cancer.” The substance, an unproven treatment that is not approved by the FDA, is not available in the United States. If you want Apatone, the ad suggests, you need to travel to a clinic in Mexico.

If you’re on Facebook or Instagram and Meta has determined you may be interested in cancer treatments, it’s possible you’ve seen this ad. It is part of a pattern on Facebook of ads that make misleading or false health claims, targeted at cancer patients.

Evidence from Facebook and Instagram users, medical researchers, and its own Ad Library suggests that Meta is rife with ads containing sensational health claims, which the company directly profits from, with some misleading ads remaining unchallenged for months and even years. Read the full story.

—Abby Ohlheiser

The hacking industry faces the end of an era

The news: NSO Group, the world’s most notorious hacking company, could soon cease to exist. The Israeli firm, still reeling from US sanctions, has been in talks about a possible acquisition by the American military contractor L3 Harris. The deal is far from certain, but if it goes through, it’s likely to involve the dismantling of NSO Group and the end of an era. 

Industry-wide turbulence: No matter what happens to NSO, the changes afoot in the global hacking industry are far bigger than any single company. That’s mostly down to two major changes: the US sanctioned NSO in late 2021, and days later the Israeli government severely restricted its hacking industry, cutting the number of countries firms can sell to from over 100 to just 37. 

But… The industry is adjusting rather than disappearing. One thing we’re learning is that a vacuum can’t last long in a market where demand is so high. Read the full story.

—Patrick Howell O’Neill

We need smarter cities, not “smart cities”

The term “smart cities” originated as a marketing strategy for large IT vendors. It has now become synonymous with urban uses of technology, particularly advanced and emerging technologies. But cities are more than 5G, big data, driverless vehicles, and AI, and a focus on building “smart cities” risks turning cities into technology projects.

Truly smart cities recognize the ambiguity of lives and livelihoods, and they are driven by outcomes far beyond the implementation of “solutions.” They are defined by their residents’ talents, relationships, and sense of ownership—and not by the technology deployed there. Read the full story.



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