US’ Wrangler signs country music star Lainey Wilson

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Global denim brand Wrangler has announced a multi-year collaboration with reigning CMA female vocalist of the year, most nominated female at the 2023 ACM Awards and Yellowstone actress Lainey Wilson. Wilson will be the face of the Wrangler brand’s fall/winter 2023 women’s collection featuring jeans, tops and jackets and will support the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.

“I have been devoted to the western lifestyle all my life, and there’s nothing that feels more like home than a pair of Wrangler jeans,” said Wilson. “Teaming up with this brand feels like the perfect fit and there are so many new, exciting and trendy styles for women in the upcoming collection, including my favourite bell bottom flare pieces.”

A longtime denim fan, Wilson recently released her highly-anticipated Bell Bottom Country album and headlined the sold out Country with a Flare Tour earlier this year. She will be performing at many festivals throughout 2023, including CMA Fest, Stagecoach, Watershed and Lollapalooza. Wilson also appeared in season five of the hit series Yellowstone, which Wrangler has collaborated with numerous times through costuming and the official Wrangler x Yellowstone Collection.

Global brand Wrangler has partnered with country music artist and actress Lainey Wilson for a multi-year collaboration.
Wilson, who was recently named the CMA female vocalist of the year and was the most nominated female at the 2023 ACM Awards, will be the face of Wrangler’s fall/winter 2023 women’s collection, which includes jeans, tops, and jackets.

“Over the last several years, Lainey Wilson has become a genuine and inspirational voice to fans of the brand, sharing her honest journey from a PRCA flag girl to an award-winning musician,” said Holly Wheeler, vice president global marketing – Wrangler. “As the most recognised female artist in recent country music history and a leading voice in the western movement, we’re thrilled to have her represent Wrangler alongside other industry greats like George Strait, Jon Pardi and Cody Johnson.”

Key styles that Wilson can be spotted in include a denim vest, printed bootcuts, trumpet flare and velvet flare bottoms, a denim sherpa jacket and western button-down tops

Fibre2Fashion News Desk (RR)

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