Monday, February 13, 2023

What to expect from Apple’s event on Tuesday: A budget iPhone and more

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Apple’s March 2022 event invite


Apple is holding its first launch event the year on Tuesday, where it is expected to announce a new iPhone, an iPad, and possibly some fresh Macs.

The launch will be livestreamed from Apple’s Apple Park headquarters in Cupertino, California, like all of the company’s launch events since 2020.

Apple’s spring device launches are less important to the company than its traditional fall events, which reveal new iPhone models ahead of the holiday shopping season. The fall iPhones are pricier and more profitable for Apple. Tuesday’s event follows a similar spring launch last year, where Apple announced a new iPad Pro, a redesigned iMac desktop computer and AirTags.

Here’s what’s expected at Apple’s spring launch event on Tuesday, according to analysts and media reports:

A low-cost iPhone

iPhone SE

Todd Haselton | CNBC

Apple is expected to update the iPhone SE with 5G support, a faster processor, and a better camera, according to Bloomberg News. But the most important question for investors is whether Apple will maintain the same price as the current $399 iPhone SE, which launched two years ago, or whether it refreshes it and continues to sell the 2020 model at an even lower price. Doing so might help Apple gain market share against cheap Android phones that sell for less than $399.

Wedbush analyst Dan Ives wrote in a note on Monday that the new iPhone SE could stand out compared to bargain phones and there is “pent up demand” for the model globally.

iPad Air

iPad Air

Source: Apple Inc.


Apple launches new iMac with new colors.

Source: Apple Inc.

iOS 15.4

Apple iOS 15 Spotlight search


Apple will also likely announce a release date for its next major software update for iPhones and iPads at the event.

Apple has been testing iOS 15.4 since January and it will be the second-biggest update of the year after the yet-to-be-announced iOS 16, which will be revealed in June at WWDC and released in the fall.

iOS 15.4 will include several new features, including the ability to unlock a phone with a mask, new emoji, and Apple’s new payment product that allows anyone with an iPhone to accept credit card payments without additional hardware.

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